My background long long ago (30 years!) was in marketing but so much has changed. When I worked in advertising Fleet Street still held the newspapers and we used Letraset for setting the ads and red star parcels to get proofs to clients via the railways! Wow like engraved printing blocks in museums.
However, the basic rules remain unchanged. Who are your clients? Where will they be most likely to hear about you? What is the most appealing quality of your product? What is your budget - time and money? Where are customers going to buy it?
Who were my clients? It was obvious for walking tours not less than half a day, folk were not going to travel far so the market would be locals looking for things to do and holiday makers staying in local self-catering accommodation since hotels were not yet opening. Couples would enjoy the food tours with pointers about where to eat that evening and families would be looking for a mixture of learning about history but tempting the teenagers along with promises of ghost tales.
I would need a website and again, like the costume project, I rubbed my hands with glee at the idea of another lockdown constructive project and after quite a bit of teeth-gnashing and a little bit of swearing I mastered www.weebly.com and this website is built by me on that. I needed to take bookings and payments so learned about weird sounding things like widgets and subscribed to www.appointedd.com for managing my bookings so I didn't have too many pax or clash tours and www.stripe.com to take payments
a My first expenditure on physical marketing was some business cards as I went around the food shops and local businesses telling them what I planned. I knew I wanted an A board or banner where the tours started and I also decided to print some posters for the caravan parks where families from the North West had holiday lodges. The Welsh Lady would be the attention grabber and selfies were not good enough - time to rope in that family. We were still only allowed to meet one household outdoors and social distancing had to be maintained so my daughter and son-in-law agreed to be a model client and photographer at the low price of fish and chips on the quay! I used www.canva.com for producing the artwork for the A board and posters and the next stage is cycling to the caravan parks for distribution.