We regularly deliver reliable, well‑guided experiences both within and around the medieval town of Conwy North Wales and indeed pan Wales for:

• UK and international tour operators
• Travel advisors and agencies
• Destination management companies
• Group organisers for clubs, societies and special interest groups

 We create it, you sell it, your clients enjoy it!

Authentic North Wales experiences for your clients

Based in Conwy on the north coast of Wales, we specialise in guided tours that bring Welsh history, stories and landscapes to life. From Conwy Castle to the mountains and villages of Eryri (Snowdonia) and Môn (Anglesey) to the Welsh borders and Wrexham , your clients will see more than the guidebook highlights and hear the legends that bring Wales alive.

Our core product is private, small group touring in and around Conwy. We are very comfortable looking after FIT, couples, families and friends travelling together and larger groups can be managed on town tours by splitting into smaller parties, using staggered start times, more guides or adapted itineraries, depending on your schedule.

We work with FIT, small groups and custom itineraries, including pre‑ and post‑tour days for UK and Ireland programmes. North American visitors are a core part of our market, so we are used to working with long‑haul arrivals, jet‑lagged first days and tight schedules.

• North American tour operators building Wales into a wider UK & Ireland programme

• Travel advisors planning bespoke itineraries for couples, families and small groups

• Group organisers looking for half‑day or full‑day shore excursions or land‑based touring

• Educational and special‑interest groups with a focus on history, walking or food

If your clients are curious, enjoy stories and like a gentle level of walking, we are a good fit.

We offer a flexible mix of:

• Guided town and castle tours in Conwy, including Conwy Castle and the town walls

• Full‑day touring itineraries with all tours are guided by a qualified guide and local expert and can be adapted to suit your timings and interests. Popular options include:

• Conwy or Caernarfon highlights and castle
• A half day walking tour of Conwy or Caernarfon with key stories and viewpoints, ideal for first time visitors.
• A full day Celts, castles and coastline a bus or executive car tour which can start in Holyhead port or a North Wales Town.
• Food and drink themed touring to craft food and drink outlets including tastings

We can also discuss itineraries tailored to special interests such as religious groups, history, architecture, walking or general sightseeing.

Group Sizes, Walking Level And Accessibility

Town tours are designed as half day walking experiences with frequent stops for stories and photos. We will always discuss:

• Approximate walking time and pace
• Steps, slopes and any uneven ground
• Toilet availability and comfort breaks
• Wet weather plans and suitable clothing

Typical group size is up to 12 guests per guide on walking tours or up to 20 if the operator provides quite vox or other guide transmission system Larger groups can sometimes be accommodated by using multiple guides or staggered start times, subject to availability.

We can also supply local step on guides for interpretive commentary on full size buses and coaches with 50 passengers 

Please let us know at enquiry stage if you have travellers with limited mobility so we can suggest the most suitable routes and viewpoints

Why partner with Conwy Tours?

• 25 years, local, on‑the‑ground expertise in and around Conwy and North Wales and touring throughout Wales

• Experienced, qualified guides used to working with international guests who can join tours in London or Cardiff as well as locally

• Clear communication before and during your clients’ trip

• Flexible itineraries that can slot easily into your wider UK & Ireland programme

• Consistent service, so you can book with confidence year after year

We are a small, specialist operator, so you and your clients deal with the same knowledgeable team throughout.

Working with travel agents and tour operators

We aim to make it straightforward to include Conwy and North Wales in your itineraries. We can:

• Suggest half‑day, full‑day or mule-day options to fit your schedule

• Advise on typical timings and pacing for North American visitors

• Help you match the right tour to your clients’ mobility and interests

• Provide clear joining instructions and meeting points for your documentation

If you are new to selling Wales, we are happy to offer practical suggestions on how to position Conwy and North Wales within your wider trip.

Group sizes and formats

We work best with:

• Private FIT and small groups 2–20 guests

• Larger groups supplying step on guides for your coach

• Shore excursion groups from nearby cruise calls

Working With FIT, Families And Small Groups

For FIT and small private groups we can:

• suggest start and finish at points that work for your itinerary
• Adjust content for first time UK visitors or more knowledgeable repeat travellers
• Pace the tour to allow for photos, shopping and café stops
• Build in time for your clients to explore independently if required
• Recommend executive vehicles and drivers

We are used to working with North American, European and UK visitors and are happy to support you with clear, practical information for your client documents.

Itinerary Support For Tour Operators And Advisors

We know Conwy is often one part of a longer journey. We can:

• Suggest tour timings that fit around hotel check in and onward travel
• Advise on realistic pacing for days that include multiple stops
• Provide clear joining instructions and contact details for your documentation
• Flag any seasonal or operational considerations in advance

Many partners find it helpful to discuss their wider North Wales itinerary with us so we can position Conwy at the right point in the journey. We can offer detailed support on itineraries for Wales but will charge a half day or day rate for such planning - deductable if you book a guide from us

Rates & Booking Terms

We are happy to work with the travel trade on a professional basis. Depending on the nature of your business and volume of bookings, we can usually offer net rates for contracted partner. 

For all trade bookings we will confirm in writing:

• Final price and inclusions
• Maximum group size per guide
• Start and finish times and locations
• Payment terms and cancellation policy

Please note that any entrance fees, refreshments or third party services are usually additional to our guiding fee, unless agreed otherwise in advance. Guiding and cancellation fees align with those published on www.walesbestguides.com and www.britainsbestguides.org - professional organisations to which our guides belong and standards of which they adhere to

How To Make A Trade Enquiry

For travel trade and group enquiries, please email walesguide@gmail.com or use our contact form and include:

• Your company name
• Proposed date or date range
• Group size and market (for example, North American FIT, UK group, etc)
• Any particular interests or tour themes
• Start and finish location if already known

We will usually respond within a day with suggested options and outline rates

Sample North Wales touring ideas

Here are some ways agents currently use us within their programmes:

• A half‑day Conwy town & castle tour on arrival in North Wales

• A full‑day “castles and countryside” tour as part of a two‑night stay

• A food‑focused afternoon with tastings at local producers and cafes

Four Castles, Eight Hours - For the Castle Mad!!

This is a tour lasting one day which can start/finish from: Llandudno, Betws y Coed, Caernarfon, Bangor or Llanberis. You will visit Conwy, Dolbadarn, Caernarfon, Beaumaris and Dolwyddelan castles.

This tour does exactly what it says - enjoy a drive through magnificent countryside, taking in a guided visit to four of the mighty castles for which Wales is famous. Of course, all through the drive passengers will be entertained by: a retelling of the ancient legends, local history, landscape interpretation and arrive back at their accommodation feeling they've had, not just an enjoyable time but also gained a unique insight into this very special area

There is time allowed for morning coffee, lunch and afternoon tea and a walking tour around each of the castles giving an fun, informative commentary and answering questions.

Circling Snowdon with the Myths of Merlin!

This day-long tour can start from Caernarfon or Llandudno The first visit tis he historic Walled town of Caernarfon with the option of either a guided town walking tour or tour of the World Heritage Caernarfon Castle (entrance fees apply).

Next a visit to Llanberis the village nesting at the foot of Snowdon for marvellous scenery and to learn about the men that moved mountains and roofed the world. Then it's back aboard for a scenic drive up the awesome Llanberis Pass whilst your guide amuses and interprets how the geology, industry and hill farming has shaped the landscape.

The majestic Nant Gwynant valley comes next passing Dinas Emrys the source of the legend behind our marvelous red dragon flag! Another legend then as we pass through Beddgelert the pretty village forever linked with Prince Llewellyn and his faithful hound and the inspiration for Rupert the Bear.

The Pilgrims' Way

Our journey starts at St. Winefride’s Well. After seeing that and the neighboring abbey, we set off travelling Westwards in the footsteps of medieval (and modern) pilgrims. We'll call in on a variety of holy sites from an ancient celtic cross, to medieval churches and holy wells and finish with a view of special Bardsey Island the destination of so many early pilgrims. -

According to legend, Winefride/Gwenfrewi broke off her engagement to the chieftain, Caradog to become a nun. Caradog became so enraged that he cut off her head. A healing spring is said to have appeared where the head fell. Travelling westwards we visit St Asaph Cathedral, the smallest ancient Cathedral in Britain

After an overnight in Caernarfon with an option to visit the world heritage castle, before continuing in the footsteps of the pilgrims down the Llŷn Peninsular calling at more gorgeous churches including St. Beuno’s Church Clynnog Fawr, which is the site of an early Christian monastery and was an important church on the trail. St. Beuno was Winifride’s uncle. In the south side of the church is a rough boulder inscribed with a cross. We'll see Beuno’s Holy Well and learn of the legends associated with this holy man.

We finish at 'The Cathedral of Llŷn’ in beautiful Aberdaron where, in the 6th century St Hywyn, established the first monastic settlement here. The site was an important stop along the pilgrim route to Bardsey Island and records show that it shared a close association with St Mary's Abbey on the island founded around the same time by St Cadfan .The acclaimed poet RS Thomas was vicar here from 1967 to 1978 perhaps eating at Y Gegin Fawr where pilgrims rested before crossing to the holy island of Bardsey. Legend has it that this small and tranquil island is the burial site 20,000 Welsh Saints!

This tour price includes two days guiding but does not include cost of coach meals or overnight accommodation. Speakers and a boat trip to Bardsey can be arranged. Don't hesitate to call me to discuss 07876 241160 walesguide@gmail.com

These tours can be given on your own coach or minibus or recommendations for localt coach/bus hire and of course altered to suit your needs.

How to book or enquire 

To discuss rates, dates and suggested itineraries for your clients:

• Email: walesguide@gmail.com

• Phone: +44 7876241160

• Or use our contact form at www.conwytours.net

Please include your company name, where your clients are travelling from, approximate dates, group size and any special interests. We will reply with suggested options and next steps